• Delivery of realistic category and brand strategies and plans in line with retailer strategies

• Generation of category rationale for range reviews, opportunity gap analysis and listings defence 

• Insight based customer presentations for NPD launches

• Management of research programmes to develop actionable business based insights 

• Bespoke development of robust and insightful category and retailer reporting

• Defining optimum trade channel strategies

• Optimisation of promotional plans and understanding for leverage with key customers 

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