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What we do
"Project Based or Interim Strategic Category Management, Consumer & Shopper Insight expertise"
Generation of
category rationale
for range reviews, opportunity gap analysis and listings defence
Insight
based
customer presentations
for NPD launches
Optimisation of promotional plans
and understanding for leverage with key customers
Delivery of realistic category
and
brand strategies
and plans in line with retailer strategies
Bespoke development of robust and insightful category
and
retailer reporting
Management
of research programmes to develop
actionable business based insights
Defining
optimum trade channel strategies
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