Who we are
Founder, Siân Hughes has 25 years experience of Category Management, Consumer & Shopper Insights and Strategic Planning in branded, own label and licensed franchised consumer products and FMCG across a broad range of categories including...
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Baby
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Bakery
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Confectionery
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Dairy
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Desserts
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Dressings
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Domestic Appliances
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Healthy Snacks
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Hot Beverages
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Slimming Food Products
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Tobacco
Comprehensive expertise in all aspects of Category Management and Market Research including extensive knowledge of continuous research information such as Nielsen, IRI, TNS, Store level named account EPOS data, GfK and Dunnhumby The Shop
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